Privacy Policy

Last updated: May 9, 2026

Plavkalhotky operates this store and website, including all related information, content, features, tools, products, and services, to provide you, our customers, with a tailored shopping experience (collectively, the “Services”). PlavKalhotky uses the Shopify platform, which enables us to provide you with the Services. This privacy policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal information.

Please read this privacy policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or another person or that can reasonably be associated with you. Personal information does not include information collected anonymously or information that has been deidentified so that it cannot identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit and debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmations, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when communicating with us, such as when submitting an inquiry to customer support.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the services, including how and when you interact with or navigate the services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us, or otherwise provide us with your personal information;
• Automatically through the services, including information from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
• From our service providers, including when we use them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of our services you use, we may use personal information for the following purposes:

• Providing, personalizing, and improving services. We use your personal information to provide you with services, including fulfilling our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and displaying online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities on the Services.
• Security and fraud prevention. We use your personal information to verify your account, ensure secure payments and shopping, detect, investigate, or take action regarding potential fraudulent, illegal, dangerous, or harmful activities, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for the security of your account login credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone else.
• Communicating with you. We use your personal information to provide customer support, respond to your requests, provide you with effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or actual litigation, or other disputed legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties that perform services for us (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to direct us not to share information about you or show you targeted advertising and marketing based on your online activity across different merchants and websites.
• If you direct us, ask us to, or otherwise consent to our disclosing certain information to third parties, for example to ship products or through social media widgets or login integrations.
• with our affiliates or otherwise within our corporate group.
• in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country where you reside, for the purpose of providing and improving the Services for you. In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights regarding your personal data here. Link to the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public spaces, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of those third-party platforms without limitation on its use by us or the third party. The inclusion of these links does not, by itself, imply that we endorse the content of these platforms or their owners or operators, except as stated in the Services.

Information about Children

The services are not intended for use by children, and we do not knowingly collect personal data from children below the age of majority in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal data, you may contact us using the contact details below and request that we delete it. As of the effective date of this privacy policy, we have no specific information indicating that we “share” or “sell” (as defined by applicable laws) the personal data of individuals under 16.

Security and retention of your data

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below concerning your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

• Right of access / information. You may have the right to request access to the personal data we hold about you.
• Right to erasure. You may have the right to request that we delete the personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to data portability. In certain circumstances and subject to certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and request that it be transferred to a third party.
• Managing communication preferences. We may send you promotional emails, which you can opt out of at any time using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or completed orders.

You may exercise any of these rights where indicated in the Services, or you may contact us using the contact details below. To learn more about how Shopify uses your personal data and all the rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before processing your requests, we may need to verify your identity, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized representative to submit requests to exercise your rights on your behalf. Before accepting such a request from an intermediary, we will require the intermediary to provide proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or you may lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses or any equivalent agreements issued by the relevant UK authority, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at: plavkalhotky@seznam.cz. For purposes of applicable data protection laws, we are the controller of your personal data.